So it looks like the UK’s biggest selling daily The Sun didn’t quite ditch photographs of topless women after 45 years?
The Sun’s ‘have they, haven’t they‘ behaviour seems to have seriously misread the mood, and succeeeded in generating more publicity for campaign group NoMorePage3.org
What can we learn from the campaign? A lot. Particularly around growing a ‘movement’. With tiny budgets, the volunteer-led group works social media hard with 37,000+ followers on twitter including influential politicos and celebs. The website offers ways to get involved with info on local groups and great free downloads, as well as tee-shirts and other revenue raisers. And they tried some fun campaign tactics along the way. They didn’t achieve their aim of a Christmas no.1 single, but as a PR hook it was still a big hit.
With such momentum behind them it will be interesting to see what the network does next. I yearn for a time when a female politician is covered for her views not her shoes; and women’s sport is given more than a token reference. We all know sexism and misogyny in the media extends far beyond page 3. But it’s an important start. As the campaign said ‘because boobs aren’t news’.