I love grassroots campaigns and activities. They take real understanding, and effort. They may not be glam but grainy can be great. Some of the most interesting and effective grassroots work is delivered by local groups, charities and housing bodies because they are in, and of, their localities.
Salix Homes knows how to reach its communities in the heart of Salford. Salix is far more than a social landlord. It supports training and skills, community empowerment and the local environment. I joined them at their recent and impressive Apprenticeships event in Salford. I asked the team how they ensured young people got the message and came along (at 9am on a Saturday morning!)
Salix Homes’ successes included: really working their local network – colleges, schools – via their on-the-ground teams; using clear and engaging old-school print alongside social media and putting in the leg work to deliver flyers and posters to tower blocks; using the local paper; generating word of mouth with key locals (mums, caretakers and wardens)
The results speak for themselves – over 150 people registered, many of whom will get worthwhile experience of interviewing and job preparation, and some of whom will go on to achieve the coveted apprenticeship places.
Local campaigning, and commitment, at its best.