Women aren’t waiting for change. We’re campaigning for change and making it happen. I’m a campaigner and a ‘campaign watcher’ – the tactics I see around me help inform my own ideas.
Women’s issues campaigns are rising in profile and respect, and offer a rich source of fresh ideas whatever your particular campaign topic
Women’s sport is no longer on the sidelines with campaigning by Women in Sport and Women’s Sport Trust. How? A robust, evidence-led campaign taken direct to media, and increasingly to the commercial partners with the all-important purse strings.
Misogyny and body-shaming across our media may be rife but it is being tackled head-on. How? By a range of effective lobbying, schools-based education and social media smarts by Media Smart Endangered Bodies, UK Feminista and Any-Body and of course the team at No More Page 3.
The power of social media is being harnessed in three ways by groups like Everyday Sexism: as a channel to highlight issues on an hourly, daily, weekly basis; as a direct lobbying channel; and as a free-to-use mutual support network.
The Women’s Equality Party is the UK’s newest cross-party political party with thousands of supporters signing up within a day of its launch. Am happy to bet £20 that WEP has a representative in the Commons or Lords within two years.
Does your campaign do this?
- Share ownership with a generous and inclusive approach on and offline?
- Have a big focus on, and support for, user-generated content?
- Support a bottom-up approach – local and regional groups on Facebook and in towns and cities? Schools /colleges / unis?
- Build affinity partnerships with charities, media and companies to accelerate awareness and action?
- Consider saying ‘can you help’ as part of the campaign message? The UN’s #HeforShe solidarity appeal to boys and men is inclusive and powerful
- Consider how supporter or sponsor involvement can help drive change? The race sponsors of this year’s boat race played a big role insisting that the women’s boat race was televised
- Use humour? Worthwhile campaigning doesn’t always need to be worthy. I’ve worked in education and sport (both joyous sectors) and there can be a surprising reluctance to use humour to reach people. Women’s campaigns and female campaigners are behind some of the smartest, most irreverent campaign tactics around. Comedians and writers from Bridget Christie to Caitlin Moran deliver equality messages with bite and belly-laughs.