British Cycling is one of the few national governing bodies of sport that is succeeding in helping more of us to be active. (This matters – they’re all publicly funded to do just that).
British Cycling is an inspiring organisation. I was fortunate to join them for a few years to lead the marketing and promotion of recreational or everyday cycling.
What did I do at the famous velodrome? What were my ‘marginal gains’?
Here’s a flavour……….
Developed, marketed and promoted the UK’s biggest ever activity/participation campaign goskyride.com
Developed brand, positioning, content and value in a new campaign for women’s cycling breezebikerides.com
Led the day to day relationship with principal partner BSkyB and marketing depts at a lot of local authorities….because achieving great things is a partnership effort
Stakeholder relations including networks of high level influencers and new affinity partnerships
Supporter engagement, content, eCRM and activities, PR, content, user-generated comms, digital platforms, social media……
All possible by recruiting and developing a great team*